I'd say this is a pretty accurate representation of 85% of the US at the moment, and I am jumping into the holiday season full-force like the guy in that video with a new set of innovative lip products that are new from NARS this Christmas season. Liquid lipstick is still having a big moment, and the beauty industry is still pumping out new formulas every day . . . and the new Velvet Lip Glides from NARS are holiday gold.
I purchased this set (currently out of stock, but keep an eye out), which is pretty perfect color-wise as we transition from autumn into the red lips of the holiday season. These are not the dry-your-lips-into-raisins liquid lipsticks that will last through the apocalypse. They're more of a semi-matte finish that is hydrating and that will move throughout the day, but they leave behind a beautiful stain on your lips.
If deep colors are more your thing, I'd recommend buying Toy, which looks quite daunting but is surprisingly wearable. Just be warned: The formula is a little bit patchy and uneven on the darker, deeper shades in my experience, so you'll need to work with them a little to get an even application. Oh, and a lip liner is a must to stop any bleeding.
If nudes are more up your alley, I'd recommend Stripped. The lighter shades are much more easy to work with and have an even color application. If you're in the market for a new liquid lipstick that won't dry your lips out (because we know winter is already wreaking havoc on them), you'll want to put one of two of these shades on your Christmas wish list.